Part two of our conversation with iHeartMedia and State Farm execs, where they delve into the challenges each brand has faced while building and marketing a metaverse activation.
In an era where consumer data is increasingly protected, building trust through privacy compliance presents an opportunity—rather than a limitation—for brand marketers. In this conversation with Alex Cash, Director of Strategy for OneTrust Consent and Preference Management, you will discover insights on building trust between brands and consumers through transparency.
The former J.P. Morgan Chase CMO discusses her growth strategy, marketing tactics and investments CMOs should be prioritizing, trends financial marketers should be following, and much more.
CM Weekly July 19, 2022 According to American Express’s just-published 2022 Shop Small Summer survey, 76 percent of small business owners say that rising costs from inflation is a great concern for them this summer. But the majority are also optimistic about their businesses’ performance, and most—87 percent—say that local community support will be integral…
CM Weekly July 17, 2022 According to American Express’s just-published 2022 Shop Small Summer survey, 76 percent of small business owners say that rising costs from inflation is a great concern for them this summer. But the majority are also optimistic about their businesses’ performance, and most—87 percent—say that local community support will be integral…
Five ways ecommerce activations can drive revenue in the metaverse.
How transparent consumer data practices can support value and personalization in the face of third-party cookie deprecation
An excerpt of our conversation with Corsi ahead of the 2022 Cannes Lions International Festival of Creativity.
How connection, influence and experience deliver outstanding omnichannel marketing.
CM Weekly June 13, 2022 Claiming that your brand’s marketing philosophy is “social-first” is one thing. Truly walking the walk is another. Boardroom, the sports business media network founded in 2019 by Kevin Durant’s investment company Thirty Five Ventures, is a shining example of the latter. What started as a series on ESPN+ has evolved…