Search Results For: loyalty
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Acquisition
Kellogg, Verizon use Gamification to Build Loyalty
Three ways gamification can benefit brands.
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Direct Marketing | Print
TCI Turns It Around: Cable company’s loyalty program is a hit
With the March merger of cable provider TCI and teleservices contractor AT&T, the utility industry’s goal of all-inclusive packages took a great leap
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Engagement
Harrah’s Loyalty Club Usage up by 12.9%
Harrah’s Entertainment saw its second-quarter profit grow 17%, and attributed it in part to increased gambling activity by members of its loyalty club. Gaming by Total Rewards members increased 12.9% from the year-ago quarter. The casino giant …
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Data Driven ROI
Live From NCDM: Lifetime Builds Loyalty With Newsletters
Lifetime Television, the network for women, has found a way to help both its viewers and itself. In 1999, the network started sending monthly newsletters
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First Data’s OfferWise: Linking Offers and Loyalty Programs to Credit Cards and Mobile Wallets
Merchants running deals with providers like Groupon and LivingSocial face many challenges, ranging from how to handle the traffic a daily deal will bring into their establishment, to ensuring profitability despite the steep discount being offered, to figuring out how to build long-term loyalty. Thankfully, there are many tools, companies and solutions out there offering […]
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Engagement
Ukrop’s Kiosks Boost Loyalty Program Perks
Ukrop’s Super Markets has added in-store kiosks to give more perks to its loyalty club members.
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Engagement
Amtrack Pairs Loyalty Rewards with National Train Day Events
For those of you who didn’t know, National Train Day is May 9 and Amtrak plans to host a number of events across the country to push rail cars as an environmentally sensible way to travel.
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Engagement
2012 Trends in Customer Loyalty and Rewards
Social gaming continues to grow, fueling gamification’s ascent from industry buzz to implemented engagement tactic. Here’s a breakdown of the expected trends in 2012:
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Loyalty Program Featured at Virgin Atlantic’s Site
Virgin Atlantic, Norwalk, CT, has unveiled a new Web site, (http://www.virgin-atlantic.com), featuring electronic booking capability and product and destination
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Data Driven ROI
Godiva Sweetens the Pot for Fans with New Loyalty Club
Luxury candy maker Godiva Chocolatier is launching its first loyalty program this spring, the Godiva Chocolate Rewards Club, offering fans of the confection free gifts and chocolate monthly for spending in Godiva retail stores, and free standard shipping for online orders.