How the company transitioned to a points-based loyalty offering for customers.

CM Weekly April 17, 2022 Consider this sobering statistic: Nearly one million women ages 25-54 have left the workforce since February 2020, according to numbers from the U.S. Department of Labor. It’s one of several reasons why our annual Market Like a Mother feature, which recognizes marketing moms excelling in the workplace and at home,…

CM Weekly April 18, 2022 Consider this sobering statistic: Nearly one million women ages 25-54 have left the workforce since February 2020, according to numbers from the U.S. Department of Labor. It’s one of several reasons why our annual Market Like a Mother feature, which recognizes marketing moms excelling in the workplace and at home,…

CM Weekly April 11, 2022 The wireless service provider space is a crowded and competitive one. So for Visible, an all-digital carrier powered by Verizon’s network, the goal is to devise innovative ways to cut through the clutter, often with tongue-in-cheek creative. Look no further than its unlimited “eyebrowsing” campaign, fronted by the brow-endowed star…

CM Weekly April 10, 2022 The wireless service provider space is a crowded and competitive one. So for Visible, an all-digital carrier powered by Verizon’s network, the goal is to devise innovative ways to cut through the clutter, often with tongue-in-cheek creative. Look no further than its unlimited “eyebrowsing” campaign, fronted by the brow-endowed star…

CM Weekly April 4, 2022 Content consumption in the B2B space has accelerated rapidly over the past two years. Consider this statistic: According to Netline Corporation’s 2022 State of B2B Content Consumption and Demand Report published this week, consumption increased more than nine percent from 2020 to 2021, with total demand for B2B content rising…

CM Weekly April 3, 2022 Content consumption in the B2B space has accelerated rapidly over the past two years. Consider this statistic: According to Netline Corporation’s 2022 State of B2B Content Consumption and Demand Report published this week, consumption increased more than nine percent from 2020 to 2021, with total demand for B2B content rising…

CM Weekly March 28, 2022 The marketing universe grows exceedingly complex by the moment, it seems, whether it’s shifting attribution and measurement models, up-and-coming platforms snagging share of audience, new technologies enhancing the customer journey, or any number of fast-evolving, hot-button issues on the minds of marketers today. It’s safe to say that for those…

CM Weekly March 27, 2022 The marketing universe grows exceedingly complex by the moment, it seems, whether it’s shifting attribution and measurement models, up-and-coming platforms snagging share of audience, new technologies enhancing the customer journey, or any number of fast-evolving, hot-button issues on the minds of marketers today. It’s safe to say that for those…

How marketers can approach creating metaverse experiences.