Search Results for: loyalty

In improv, comedians are free to try anything. Adapting this philosophy to marketing can increase creativity and engagement, says comedian Tim Washer.

Today’s enterprises are standing at the threshold of the third wave of digital marketing, which brings human relationships into the brand experience.

Take a tour through the 2017 PRO Awards winning campaigns through cases studies detailing the strategies, execution and sizzling results!

Tips to get in front of consumers using a hyperlocal social media strategy.

The NBA jersey sponsorships opportunity will put branded logos on team player’s jerseys for the first time.

Want to tell better B2B stories? Put your customer at the center of the tale.

Airbnbmag is Airbnb’s latest marketing ploy to share its message that you can feel at home anywhere you go in the world

Sports marketing expert Evan Vladem talks with Tissot President François Thiébaud to discuss the strategy of its massive NBA deal.

Both on and off the track, NASCAR sponsorships have resulted in increased engagement for B2B brands like Dow, W.W. Grainger and Caterpillar.

While it’s important to evaluate your brand (and perhaps make revisions), a complete rebrand may not always be the best option.