Search Results for: loyalty

The Gillette Happy 18th Birthday packages will be mailed to 2 million this year. Some end up in the hands of women who share the surprise on social.

A chat with Mastercard’s EVP Marketing, Andres Siefken, on the strategy behind the MLB All-Star Game title sponsorship and the surrounding activations.

The Hostess turnaround is a stunning example of determination, innovation and hard work. Raine shares how it is reaching a new, younger audience on social.

Building a successful app is both an art and a science, and one retailers must master to get consumers to hit the “download” button.

Moving far beyond the eye-catching touchscreens on Coke vending machines, it has a plan for customers to use mobile chat bots for ease of purchase.

Two years ago, Gartner predicted that by 2018 robot writers will create around 20% of all business content, begging the question, are content marketers the traveling salesmen of the 21st century?

7-Eleven Day has been a tradition for 15 years as the grab-and-go brand encourages loyalty and trial during a day of free Slurpees.

Marketing to Millennials is by far a perfect science. However, they have have had a major impact on the way marketers target and communicate with them.

In improv, comedians are free to try anything. Adapting this philosophy to marketing can increase creativity and engagement, says comedian Tim Washer.

Today’s enterprises are standing at the threshold of the third wave of digital marketing, which brings human relationships into the brand experience.