Search Results for: loyalty

Personalization lives squarely in the “Goldilocks Zone”—which is to say that it can be too hot or too cold. Here’s four steps to getting it “just right.”

Chief Marketer recently chatted with Brent Feldman, CMO of farm-to-table chain
restaurant B. Good about the challenges of marketing to new dining audiences.

Grocers continue to roll mobile apps to earn loyalty while providing shoppers
with myriad ways to streamline the shopping experience.

The study looks at how today’s customer-obsessed organizations must
evolve their customer data and engagement strategies.

Only 23 percent of customers say they have a ‘relationship’ with a brand, that
leaves the other 77 percent that can be converted to brand advocates.

A survey has helped identify the gaps between what shoppers
want and what the industry is delivering.

When an organization pivots and goes through a metamorphosis, it can be challenging for a B2B brand to catch up.

If you want superpowered marketing intelligence, check out our 10 most popular consumer marketing articles for June 2018.

B2B brands that are confusing, misaligned or antiquated don’t get prospects’ attention. Here’s why you need to watch your brand closely.

Superfans are your brand’s best promoters. But there’s a dark side—if you
disappoint them, they can become super critics.