Search Results for: loyalty

Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.

We spoke with Popeyes CMO Bruno Cardinali about the brand’s new multifaceted marketing campaign, how it drives engagement with gamification, its new loyalty marketing program and more.

By Kris Tait, Managing Director at Croud With audiences spending on average $47 a month on streaming services, the likes of Amazon, Netflix and Disney+ are having to work hard to maintain their pride of place with viewers. New kids on the block like HBO Max and discovery+ are swooping in with appealing offers but […]

A study published in Marketing Science shows that non-tiered loyalty programs can boost revenue, particularly in the long term.

While businesses have always sought to gain and retain customers’ trust, the pandemic has made trust an even more important factor in consumers’ buying decisions.

According to a new report from Gartner, introducing some “productive friction” into customers’ digital journey could increase sales and brand loyalty.

Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.

Organizations that have recently introduced loyalty programs during the pandemic.

This special report takes a deep dive into the loyalty marketing discipline and provides smart strategies and contemporary best practices that inspire deep emotional connections between brands and customers.

When SXSW announced it would hold an all-digital festival for 2021, Wisconsin Cheese knew it couldn’t disappoint its fans. Check out its highly-interactive event.