Search Results for: influencers

Marketers are turning to influencers with smaller audiences where brands can take a
more thoughtful and nuanced approached to connect with those audiences.

In a world where Amazon, Netflix and Spotify serves up content that feels
handpicked, B2B email can no longer be the realm of batch and blast.

Gone are the days where total follower count is synonymous with
influencer marketing success. Read what metrics really matter.

Some consumers will never buy, and others will buy the same items at the same frequency no matter what you say or offer.

Small business SunBug Solar got big time marketing exposure
with an advertising takeover of Boston’s TD Garden.

ComScore projects that 50 percent of all queries will be voice searches by 2020.
Here are three search trends to watch to get noticed in 2019.

VP marketing Sarah Gustat takes us through how the brand learned to successfully
define specific audiences and then connect with them through influencers.

After resetting its mission, a new digital and consumer centric brand
strategy and campaign found millions of interested viewers.

EyeMed is one of many brands turning to the old school tactic of direct mail to engage modern B2B buyers.

Social media influencer Casey Neistat’s “feud” last week with Burger King
is an example of a battle where everybody wins.