Search Results for: influencers

True Religion CMO Kristen D’Arcy discusses the brand’s holiday campaign and the power of upper funnel marketing.

2025 PRSA ICON gathered comms professionals, educators and students to explore themes on impactful storytelling, industry ethics, leadership and reputation in polarized times, and the effect of technology on the profession. 

Running the TCS New York City Marathon has a lot in common with the hunt for an affordable apartment in the Big Apple these days—both are grueling, prolonged and often painful. It’s a phenomenon that NYC rental platform Openigloo had fun with on Nov. 2 during this year’s event. In four locations along the route, […]

Shutterfly soups up its holiday tagline with a jingle as it prepares for its busiest time of year.

Block parties are built on community. Whether it’s a holiday celebration or an opportunity for neighbors to socialize and share food, the spirit of the street gatherings is the same: to foster connections, reinforce a culture of support and create a sense of belonging. Brands are curating block parties of their own to bring together […]

Halloween is becoming big business. This year, consumers are expected to spend a record-busting $13.1 billion on products and activities related to the occasion (including $3.9 billion on candy), according to the National Retail Federation’s annual consumer survey. But tapping into the holiday is nothing new for experiential marketers. Halloween has long inspired some of the […]

The event marketing industry has always attracted bold thinkers—people who recognize the power that face-to-face connection has to build lasting relationships and loyalty. They cultivate an idea and nurture it to its greatest potential. They strategize for rapidly evolving audience and business needs. They take risks that create moments that matter. We’ve spent the past […]

PRNEWS took the opportunity to highlight some non-candy Halloween campaigns for creative examples on how to reach an audience in spooky season

Tata Consultancy Services’ Terry Guyton-Bradley joins AdMonsters at Sell-Side Summit Nashville to unpack how brands are building retail media networks, leveraging first-party data, and using AI to reshape audience targeting in 2025.

AI excels at the “what,” undoubtedly, but still struggles with the “why” and “what’s next when it comes to utilizing media intelligence.