Search Results for: influencers

Aviation Gin has capitalized on the media frenzy surrounding Peloton’s holiday ad. But there are best practices to keep in mind when employing this marketing tactic.

Financial services company Vanguard approached clients and potential customers on social media with a more relatable approach.

Investor’s Business Daily CMO John Becker lays out four key steps to creating a successful influencer program.

With a shorter holiday shopping season, consumers are relying more heavily on buying gifts on the major deal days, like Black Friday and Cyber Monday.

Instagram began testing the removal of “likes” on its platform in the U.S. last week for select users. Here’s what that means for marketers.

Brand executives from Unilever and Southwest Airlines discuss how they are proactively combatting influencer fraud from within their organizations.

What are biggest digital marketing trends for 2020? More—as in more influencer marketing,
more content, more video and more of what will get consumers engaged with your brand.

Chipotle CMO Chris Brandt on how the brand made an amazing comeback
after a food crisis began to cripple the company in 2015.

Sports sponsorship packages are pan-digital, intending to display logos or
“@” mentions across many assets. In social media, the metrics can get fuzzy.

More than one in three Instagrammers say interest in a product increases after
seeing it via Stories. Optimizing for conversion events is crucial.