Search Results for: influencers

Nielsen looks at the challenges and opportunities of zero-based budgeting.

By Cathy Applefeld Olson Those looking to innovate in the connected advertising space (and who isn’t?) would be wise to tune into what’s happening at Hulu, which in recent months has rolled out new pause ad and binge ad formats. Cynopsis caught up with Jeremy Helfand, VP/head of ad platforms, for a deep dive on […]

With spend on influencer marketing skyrocketing, marketers can use these five tips to garner more ROI.

A curated list of case studies in experiential marketing, from HBO, Taco Bell, Google and Absolut.

Crafting engaging content through brand communications will remain top of mind for marketers this year.

Tips for creating mid-funnel marketing content that drives conversions.

Take a look at our pick of the 10 best promotional campaign ideas of the year.

The following tips can help B2B marketers deliver an experience that upholds and supports your brand’s promise to customers.

Based on LinkedIn’s insights, here’s what you need to know if you’re looking to get the attention of IT decision-makers.

The FTC’s recent guidelines for influencers provide a guidebook for content creators–but also the marketers who employ them.