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Here are the three social media platforms you should focus on to improve B2B lead generation.

Rogers challenged marketers to evolve their businesses, their brand and themselves as marketers using examples from his own work at Walmart.

Discover ideas for getting more milage out of your B2B tech videos for inbound, outbound and more.

Starbucks is combating ads that appear to be aimed at drawing in undocumented individuals with a discount.

The average digital marketing spend for businesses predicted to reach $118 billion by 2021. But simply knowing the potential value of digital marketing isn’t enough—you must measure marketing metrics and analytical data to determine you’re your marketing ROI.

Small-to-medium size businesses don’t always have the bandwidth to test out unique localized digital marketing strategies to reach local customers.

From the evolving world of mobile to artificial intelligence to instant communications expectations, here are 10 digital marketing trends we expect to emerge into prominence.

To win the fight against fake news, brands must become better advertisers. Learn four strategies to create more targeted ads and save consumer trust.

The NewFronts are underway and digital publishers are pitching media buyers with innovative storytelling, groundbreaking video experiences and safety.

If you’re looking to make an impact with B2B email, don’t expect to break through with just one punch. A strong series of messages with clear calls to action is the best way to connect with prospects.