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At this critical time for retailers, it’s never too late to power up these five ways to get the growing demographic of makers in the door or online.

Focusing your campaign on one product benefit can be a huge risk—but it might be the best move you can make

Chief Marketer asked four marketers to share some thoughts on which brands they think are doing a great job creating customer engagement online and offline.

Maria Lisanti, director of marketing east and control, Stoli Group USA, shares the details on how the brand survived a major crisis.

The industry needs to open its arms to dynamic creative innovation – especially to maximize advertising budgets.

This article shares how and why you need to run client progress meetings, including 7 inbound marketing activities to report on each month.

Six step-by-step instructions to create Instagram ads.

Based on working with dozens of brands, here are 5 tactics—unique to the 2015 social marketing landscape—that brands can utilize and keep innovating.

Do you have a huge bench of seasoned writers, editors and analysts on your content marketing team? Or, more likely, is it just you, you, and, well…you?

Plum Organics new campaign, ParentingUnfiltered, encourages conversation around real parenting, not just the smiley, happy snapshots.