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As Google implements stricter policies around bulk email, email marketers must adapt their strategies with an increased focus on segmentation and relevance. Here are ways to ensure that your emails comply.

In November, former Revolt Founder Sean “Diddy” Combs stepped down from his role in the company after several plaintiffs filed sexual assault lawsuits against him. Despite this, Revolt has succeeded by continuing to diversify its content and understanding its core audience. 

Veteran marketer Marisa Thalberg discusses the SeaWorld campaign’s strategic marketing goals and target geographies; lessons learned from previous gigs; and her experience marketing during pandemic lockdowns.

It’s opening day for Major League Baseball, and MLB Network will air an unprecedented number live games this season, starting with a “Showcase” telecast of the Dodgers and Cardinals today, March 28 at 4p.  As the network enters its 16th season, Bill Morningstar, President MLB Network & MLB EVP Sponsorship Sales, talks about the beauty […]

Don Julio Tequila is developing an app for the Apple Vision Pro, which will virtually transport consumers to Mexico to experience the brand’s four-part tequila-making process. We spoke with DIAGEO about the process.

Last year alone, 72% of people held more in-person meetings and many of them raised budgets for attending events. With this increased attendance, new PR trends have emerged—from an influx in content creators to new social media strategies. Our author explores three tips to revamp your in-person event strategy for 2024.

Edelman and LinkedIn created a report on the impact of B2B thought leadership on out-of-market buyers. We spoke to Joe Kingsbury, Edelman’s Global Chair of Edelman Business Marketing, about its key takeaways.

At the Senate Judiciary Committee’s most recent child safety hearing, lawmakers assert that social media companies are inadequately protecting young people from sexual predators, addictive features, suicide and eating disorders, unrealistic beauty standards, and bullying. 

A recent study, by data compliance tech company, Compliant,  revealed that 90% of publishers shared consumer data with third parties without consent. It’s high time publishers and ad tech companies prioritize consumer privacy. These stats reveal there’s more work to do, despite some efforts towards privacy compliance.

AdMonsters YOY traffic has grown immensely. To mark this milestone, we’re sharing a list of some of the most-read AdMonsters articles from 2023. From the challenges of Seller Defined Audiences, to data monetization in an era of ID deprecation, to a path to net zero, to how publishers can safely enhance their products with AI — we had you covered.