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Agencies
Top 10 Trends to Transform Digital Marketing
From the evolving world of mobile to artificial intelligence to instant communications expectations, here are 10 digital marketing trends we expect to emerge into prominence.
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Agencies
4 Tips to Protect Your Brand From Fake News
To win the fight against fake news, brands must become better advertisers. Learn four strategies to create more targeted ads and save consumer trust.
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After Ads Appeared Beside Offensive Content, NewFronts Sell Safety
The NewFronts are underway and digital publishers are pitching media buyers with innovative storytelling, groundbreaking video experiences and safety.
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Agencies
The Secrets to B2B Email Success? Urgency and Clarity
If you’re looking to make an impact with B2B email, don’t expect to break through with just one punch. A strong series of messages with clear calls to action is the best way to connect with prospects.
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Gerber CMO Aileen Stocks on Keeping up with Millennials
After 90 years in business, Gerber is facing some of its toughest competition yet. CMO Aileen Stocks on the challenges, its mission and its Smart Flow tech.
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Agencies
How to Use Influencers to Improve Eroding Brand Trust
Consumer trust in brand advertising continues to wane. Learn how to effectively work with influencers in this skeptical culture.
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Agencies
Marketers’ Most Wanted: Moms
In this series, Chief Marketer looks at some of the top demographics marketers need to target. This week, learn how brands like JetBlue are reaching moms.
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Agencies
Social Video Best Practices for Digital-first Brands
Here are three social video best practices that are putting digital-first brands on top.
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Agencies
Virgin Atlantic Rallies Seattle With Free Flight Contest
The “Reignmakers” contest is one component in a two-day extravaganza, including street teams, flight attendants, swag, influencers, food and free flights.
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Marketers’ Most Wanted: Sports Fans
In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, sports fans.