Media Buying

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  Brands on Fire

  Brands on Fire: Hyundai Motor America CMO Talks Data, Experiential, AI and Ecommerce

  Hyundai Motor America CMO Sean Gilpin discusses the brand’s FIFA partnership, data-driven marketing strategies, brand versus performance, AI efficiencies in media and more.

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  Digital

  Checklist: 13 Elements to Build an Effective Media Monetization Strategy

  An audience and monetization checklist comprised of 13 elements to consider in a post-cookie environment.

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  Agencies

  Marketer vs. Machine: What Programmatic Media Means for CMOs

  For those who transacted ad buys manually for years using spreadsheets and fax machines, the dawn of automated, programmatic media buying has been unsettling.