Search Results for: data

Marketers say mail is driving customer acquisition, while its influence on consumer spending continues to rise. Join Franklin Madison Direct for an exclusive look at the latest findings from their 2025 Direct Mail Benchmark Report, including insights from over 350 senior marketers and 600 consumers. This data-packed session will reveal what’s working now in mail, […]

Optable introduced AI agents this week, allowing clients to improve their workflows with the help of AI and integrate with multiple tech platforms.

I hate to be the bearer of bad news, but you’re not getting your clicks back.  Today, your customers can discover, decide and often convert without visiting your website. Google, TikTok, Instagram, YouTube, Amazon, Reddit and even voice assistants can frequently meet searchers’ needs, leaving all your hard work and effort for naught.  But “zero-click” […]

Use this FREE direct mail agency checklist to ensure you ask the questions that matter most and find the perfect direct response agency for your growth goals. In this FREE checklist you will learn: How to identify in-house agency capabilities that accelerate time to launch The questions that reveal an agency’s ability to scale, test, […]

Liv Allen, VP at Codeword, and Chelsea Korman, Brand and Communications Director at Demandbase, discuss the growing threat of cyberattacks and data breaches, noting 93% of company networks are vulnerable.

In a partnership launched with Formula 1, the Lego Group went full throttle to integrate its brand into the sport. Its family-friendly “Build the Thrill” activations popped up at U.S. F1 races, with the first taking place at the Miami Grand Prix, followed by Austin, TX, and Las Vegas. But Lego also went “off track” […]

If you didn’t happen to watch the main stage of AdExchanger’s Programmatic IO New York this week, then you missed a great (albeit way too brief) conversation about CTV’s programmatic progress.

Cleaning products manufacturer Bissell tests copy and website organization to boost sales.

Personalization promises stronger customer relationships and better marketing performance, but incomplete records, disconnected data and broad audience segments make it difficult to deliver relevant experiences or prove what’s working. In this whitepaper, you’ll learn how to: – Create a more complete view of your customers – Strengthen and enrich first-party data – Use testing to […]

Gap-owned Athleta overhauls its content management system and connects its digital and marketing teams to quickly produce more personalized content.