Search Results for: data
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Data-Driven Dominance: Mastering Marketing With Precision Data
How to Implement a Database Audit, Cleanup and Maintenance Plan
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Data-Driven Dominance: Mastering Marketing With Precision Data
How to Implement a Database Audit, Cleanup and Maintenance Plan
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Data-Driven Dominance: Mastering Marketing With Precision Data
How to Implement a Database Audit, Cleanup and Maintenance Plan
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Behind the News
Click, Cancel, Clash: Inside Ad Tech’s Fight Against the FTC’s New Rule
The Interactive Advertising Bureau (IAB), along with the NCTA (Internet & Television Association) and the Electronic Security Association (ESA), have filed a lawsuit against the Federal Trade Commission (FTC) to block its new Click to Cancel rule. Is the FTC “overstepping its authority?” Let’s dig into why the industry is pushing back.
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Cynopsis: Sports
Cynopsis Sports 10/29/24: Diamond strikes a deal with FanDuel
Tuesday October 29, 2024 Good morning! It’s Tuesday, October 29, and this is your monthly Cynopsis sports newsletter. LEADING THE CHARGE At ESPN’s Media Day, Chairman Jimmy Pitaro proclaimed that ESPN is more than a network. And with the sports giant growing its presence on digital and social platforms, the stats back it up. […]
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Email
[VIDEO] Trigger Marketing Best Practices for B2B and B2C Marketing Success
Chief Marketer and payment solutions and technology company Deluxe explore how to implement trigger marketing strategies that resonate with clients and prospects at key moments.
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AI
AI, CTV and Data Collaboration Paving the Way for What’s Next
As we move forward, the interplay of AI, CTV, and data collaboration will continue to define many aspects of our future. Embracing these changes is paramount to gaining a competitive edge and unlocking new pathways for consumer engagement and connection. The key lies in adapting to these advancements while remaining vigilant about the ethical implications of technology. By prioritizing diversity and inclusivity within AI development, we can ensure that the tools we create serve a wider audience and reflect the rich tapestry of society.
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Media Relations
Looking in the Mirror: When Client Issues Are the PR Pro’s Fault
Misunderstandings about client expectations for media placement are often the result of PR professionals’ failure to help decision-makers understand what would be necessary to achieve success long before the contract is signed. Here’s how to turn such challenges into trust-building opportunities and prospects into long-term clients.
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Acquisition
Moving at the Speed of Growth: 5 Steps Toward Rapid Innovation in a Volatile Market
Five key capabilities that businesses must develop to unlock and sustain growth in today’s volatile and ambiguous marketplace.
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Crisis Management
PR Roundup: McDonald’s Bad Week, Google and Political Ads and Generational Differences in Advertising
PR Roundup looks at the communications responses of McDonald’s after several chaotic appearances in the news, Google’s ban on political ads and a new report on how different generations respond to advertising and messaging.