Search Results for: data

A PRSA panel on Communications Trends and Strategies for 2025 featured PR experts who provided their current PR concerns for the coming year, as well as key takeaways for tackling those issues and building trust.

This week looks at the aftermath of a popular influencer’s untimely death, the clock ticking down on TikTok and what the Omnicom/IPG merger means for the rest of the communications industry. 

What happens if Google is forced to divest Chrome or Android? How might Google’s potential breakup reshape digital advertising? Seven industry leaders share insights on the DOJ’s proposed remedies and what they could mean for digital advertising and ad tech.

Omnicom is acquiring IPG. We unpack the proposed deal with ad agency expert Brian Wieser, founder of the constancy Madison and Wall.

Analysis shows a ‘modest’ increase in Black Friday foot traffic and store sales, while online sales surge year over year, according to new data from the NRF, Mastercard SpendingPulse and Placer.ai.  On Black Friday 2024, U.S. retail sales increased 3.4% year over year, according to Mastercard SpendingPulse. Broken out by channel, however, and the disparity […]

We’ve witnessed the rising influence of a more fragmented and decentralized media ecosystem, where independent voices, from Substack newsletters to podcasters, have carved out their own powerful platforms.

2024 has been a wild ride for ad tech, and AdMonsters has been right there on the front lines, reporting every twist, turn, and unexpected plot development. In this listicle, we’re diving into AdMonsters’ highlights—articles that shook up the conversation and provided actionable insights for anyone in the ad tech trenches. 

I pity the fool that gets between me and my lunch – but that’s precisely what the server behind the counter did last time I was at my favorite burger joint.  As I placed my order, he asked for my phone number “to look me up in the system.” I said I’d rather just buy […]

Discover how publishers can turn unaddressable inventory into a revenue goldmine. Digiseg CEO, Søren H. Dinesen, explains how public data and IP-based insights help bridge the CPM gap and maximize value in a post-cookie world.

In today’s fast-paced and ever-evolving business landscape, internal events are often the unsung heroes of company culture, employee engagement, and business success.