Search Results for: data

It’s an age old question for marketers: When is it appropriate to use compiled data or response data?

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Compete recently released “The State of Social Media: First Edition”, which discuses data illustrating how consumers use social media sites. Among the findings in the report is that half of Facebook’s active user base signs in every day.

I have a feeling Giants fans

As marketing databases mature, they inevitably accumulate more data, perform more slowly, and

People love their pets, and just like their kids, they love to post photos of the creatures for all their friends to see.

Eukanuba, a P&G brand, has launched a contest that strikes at the hearts and minds of pet owners everywhere: post a photo of your Boxer or Spaniel for the world to see. Oh, and, by the way, you could win a year’s supply of dog food.

This past weekend, for the first time in ages, an email hit my inbox that made me want to revive our

Lately,

Crabtree & Evelyn has learned a lot about operating loyalty programs. It has had one version or another for about 10 years

Chief Marketer and NextMark offer a selection of files new to market, including Crimson Direct College Students and Dartnell Management Masterfile.