Search Results for: data

Bryan Pearson, president and CEO of LoyaltyOne and author of The Loyalty Leap, discusses the three Vs of loyalty — value, visibility and voice.

We

The Pampers Facebook page launched in April 2009 and now has more than 1 million likes. That

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Chadwick’s Credit Card Billing Statements, Crate and Barrel Charitable Donors, and Great American Bear Hunters.

GOP presidential candidate Newt Gingrich continues to run an unorthodox campaign. In his latest move, he’s made his donor files available — while the campaign is still ongoing.

To make the most of your marketing investments, your email, social media, direct mail, event, PR and mobile strategies should intersect and support your business goals and objectives.

A consistent brand presence across channels

The shrinking sales cycle has put a lot more pressure on B2B companies to engage with prospects swiftly and effectively. The challenge is that resources are limited

This year’s election may be divisive and bitter, but one wouldn’t know it based on the amount of online political advertising. Television and mail have remained the dominant channels for political advertising — to the detriment of candidates, according to Katz 360’s Andy Slater.

Personalized, branded enewsletters can help consultants at direct selling organizations like Tupperware and Avon drive revenue and referrals.