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A recent Localytics study found “building relationships with app users and fostering long-term usage are more important.” Among the findings was that of all studied users who made an in-app purchase, 44 percent took 10 or more interactions with the app.

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For companies to win this battle for consumer hearts and minds, there are three tactical initiatives to deploy

More than a few owners of marketing service companies are wondering if now is a good time to either sell their company or raise capital

There are many ways businesses can use inserts to add balance and reach to their online marketing programs

In B2B marketing, how do you make social media an efficient, cost-effective channel for finding new customers and selling to business clients?

Implementing share-to-social features to its email program helped Dairy Queen increase coupon redemptions and grow its Blizzard Fan Club database by nearly 1 million new members, to over 3.8 million members

Hunter Douglas recently launched a new turnkey email program to help resellers promote the manufacturer's window treatments to consumers.

Chief Marketer and NextMark offer a selection of files new to market, including GunHunter Magazine and Renewable Energy World.

Data analysis conducted by Oberweis Dairy revealed the secret to retaining new home-delivery customers: Give no more or less upfront in a new prospecting promotion than had been previously offered, but package it differently