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Microsoft VAR TurnOn!Dynamics is using aggregated content to start a dialogue with prospects in social media.

Chief Marketer recently talked with Ron Jacobs, president of Chicago-based direct/digital marketing agency Jacobs & Clevenger, to get his ideas on how B2B marketers can develop a better content marketing strategy.

Tablet traffic surged 229 percent over an average projection based on historical network traffic for Dec. 26, 2011, according to Jumptap. Jan. 2 saw a 263 percent boost in traffic, probably thanks to uploads of holiday photos and users getting familiar with their new devices.

According to Econsultancy’s “2012: Email in Action” study, the majority of responding marketers see social media as a challenging competitor for email. A similar majority thinks young people are abandoning email as a primary channel.

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Shoppers who visit the web sites for consumer packaged goods brands before setting foot in a store spend up to 37% more on those brands in store than those who did not come to the web sites, according to new research from Accenture, comScore and dunnhumby USA

What are the odds that your communication will appear in someone’s social news feed at the exact time that they are logged in to see it?

Here are 5 tips to help you find or build segmented prospect B-to-B lists that produce the best ROI and lowest cost to acquire a buyer of your own

By the end of the fourth quarter, Netflix had added 610,000 customers to its U.S. subscriber base. The catch is that nearly all of those subscriptions are, at least initially, added within its “free subscriber” promotional category

Chief Marketer and NextMark offer a selection of files new to market, including Catholic Advocate Educational Fund and RetirementJobs.com RideAlong.