Search Results for: data

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Coupons Plus Discount Shoppers, fire chiefs from FireRescue magazine and Lombardi’s Health Product Buyers.

More consumer data is being collected than ever before and this “Big Data” can help make sure you never have to do a blind email blast again.

Emails from Angie’s List, Disney and Domino’s were among those that got us to open and click-through this week. Here’s why.

The Zippo Manufacturing Co. is underway with its latest sponsorship, handled by Cenergy, called

A series of videos from Denny’s which feature comedian Dave Koechner fail to do much… including entertain or sell food.

Cutting direct mail completely out of marketing plans isn’t the most effective way to go.

In a new survey from SAS and Loyalty 360, 47% of marketers reported that their top priority was getting consumers to spend more. But a separate survey finds that half of loyalty members complain of feeling bombarded by spam and irrelevant offers. Can these groups get along?

A couple of recent reports have put some numbers behind the notion that we lean on our mobile phones for much more than just talk these days. Specifically, if you’re involved with the travel industry and want to reach a customer base that’s lighting out for the territory this summer, you might want to start making serious plans to mobilize your campaigns. As it turns out, smartphones aren’t just the last things we touch before takeoff or the first things we reach for when we’re wheels down.

Savvy investors need to be on the lookout for new opportunities and optimization strategies to maximize growth potential, so an integrated multichannel marketing mix may be worth the investment.

Mobile devices did a lot more than warm a bench in this year’s NCAA tournament. A new study finds that 79% of U.S. fans used mobile to get some kind of roundball content– rising to 91% reach among 18 to 24 year olds.