Search Results for: data

To connect with their audiences, marketers must place a greater emphasis on customers’ wants needs and desires.

Content4Demand, a B2B company specializing in custom content creation, has created an infographic laying out the tangible benefits of sharing content via social media for B2B companies. Using findings from DemandGen’s “2013 B2B Content Preferences Survey” and “2012 B2B Buyer Survey,” along with other resources, the company shares some interesting and important data, including: –

In the past, Web marketers heavily relied upon visitor analytics to tell them how many visitors they got, where they came from and what pages they looked at. Today, marketers need much more than these basic insights.

Facebook is expanding its retargeting technology to mobile devices, and this time it’s doing it without the help of any partners. The company will use its own tracking code and user data to fuel its retargeting.

No one brand dominates all social platforms, but those who do succeed know the value of content, according to insights from KBM Group’s BrandSnap platform.

Data-driven marketing added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs in 2012, according to a new study released this week by the Direct Marketing Association.

Late last month, marketers saw a mild headache swell to a full-blown migraine when it was confirmed that Google was, indeed, taking steps toward encrypting all of its search activity. In other words, that already pesky “(not provided)” line in the Google Analytics report for organic search will soon obfuscate just about all of a […]

Lists featured this week include The Artisan Table and Pajamagram PIP.

Marketers who spy on their competitors will learn a lot from their endeavors — good ideas and tactics to borrow, hard data to fuel improvements and areas to match the competition, among other things. These 37 tools can help them in their covert operations.

Chief Marketer asked a number of direct marketing pros what they thought the biggest challenges are for DMers going into 2014.