Search Results for: data
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Social
Nestlé’s Head of Digital on How it is Achieving its Digital Marketing Ambitions
Pete Blackshaw, Nestlé’s global head of digital and social media, outlines how the company is aggressively moving its digital marketing ambitions forward.
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Agencies
Chief Marketer Listline Nov. 1
Lists featured this week include DoggyLoot and Paula Young.
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Agencies
Breaking Down Silos to Build a Better Marketing Team
The key to developing a marketing team is to expose individuals to various sub-disciplines that strengthen their overall knowledge.
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Agencies
How to Build Loyalty with “Next Best” Customers
Converting next best customers to best customers by identifying specific segments that can be drilled down to identify incentives that motivate them.
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Data & Analytics
What Justin Timberlake Can Teach B2B Marketers
B2B marketers have a growing affinity for social media but still lack confidence in any social network not named LinkedIn. Some super advice here.
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Agencies
The Five “Big Lies” CMOs are Told About Mobile
Here are five “big lies” that have hindered the mobile progress of brands worldwide.
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Agencies
Four Tips for Dealing with Tricky Customer Decisions
Marketers have tons of data generated by digital decisions. But figuring out how to use that data can be tricky.
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Agencies
Chief Marketer Listline Oct. 28
Lists featured include Disney Movie Club and World Reserve Monetary Exchange.
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Facebook, Pinterest and Twitter Are the ‘Big Three’ of Social Media Referral Traffic
A recent report from Shareaholic found that Facebook, Pinterest and Twitter are the “Big Three” when it comes to social media referral traffic. The company also found that StumbleUpon and Reddit aren’t as generous sources of referral traffic as they were last year. According to Shareaholic’s “Social Media Traffic Report,” during the 13 months of […]
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Agencies
Chief Marketer Listline Oct. 21
Lists offered this week include Vermont Teddy Bear PIP and Conde Nast Statement Program.
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