Search Results for: data

Here’s an update on effective marketing software integration that every marketer needs to know to deliver a rewarding customer experience.

As the Internet changes the way prospects access products and services, businesses must focus on new ways to reach their target. Video marketing is one way.

Snapple’s “Win Nothing” Sweepstakes offers 70,000 prizes to surprise drinkers when they pop the top. Maybe a tip or two for you? It’s all under the cap.

These 7 Dos and Don’ts of mobile app marketing shed light on vital aspects marketers need to focus on to ensure their promotional activities drive results.

Monetate, which offers conversion and optimization solutions for companies, has put together an infographic showing how big data can help businesses deliver personalized and segmented communications to customers. It splits the discussion into four parts: the big data problem, the segmentation opportunity, how big data drives results, and keys for data and segmentation success. Here […]

Social media campaigns are powerful for B2B marketers who use them to nurture prospects and collect user intent. Here are four approaches marketers can use.

Marketers (40%) are finding that delivering a positive customer experience is harder in mobile marketing than on the web. That’s likely no surprise, but what may be troubling is that 70% of marketers describe their multichannel experience for customers as “okay” or “poor, according to a new IBM survey.

Lists features this week include LimitlessSingles.com and card buyers from Barton Clay.

Social data has helped the Boston Red Sox understand fan behavior and create a better media plan for the 2013 season.

Getting input from sales, building the right model and properly scoring a prospect’s engagement are essential to creating a winning B2B lead gen strategy.