Search Results for: data

Salesforce.com acquisition of ExactTarget this week followed by nother major acquisition in December has marketers wondering why consolidation around marketing automation is suddenly so popular? Here are three top reasons …

The old formula for “calculating” brand value was functional benefits plus emotional benefits divided by price. Today, that formula no longer holds weight for brands that want to engage Millennials.

Foursquare is testing Foursquare paid promotions with small businesses, expanding a service that had been limited to national brands.

Lists featured this week include Companion Animal Protection Society and Citizens Utility Board.

By Shannon Duffy, vice president of marketing, Salesforce’s Data.com

Think of the last time you engaged with a company. What was on your mind? Chances are there was a very specific thing you were seeking

Get these 3 Special Reports Free When You Complete the Form to the Right: How to improve Open and Click Through Rates Tips and Tricks for More Effective Incentives Marketing Tips & Tricks for Making the Most of your Lists and Data Download the full report to the right.

Total Cereal and Men’s Health magazine have teamed up in a sponsorship deal for a nationwide search for the all-around, seasoned guy in the “Total Guy, Total Package” online contest.

A long-term email deliverability plan helped Indigo Books boost open and clickthrough rates.

For marketers, the value of data is immeasurable. From the ability to rapidly scale marketing campaigns and target valuable customers to identifying defection patterns in order to prevent churn, data-driven insights can have a real impact to your company’s bottom line. But with the seemingly endless menu of Big Data and predictive analytics tools, technology […]

Lists featured this week include Beckett Media Masterfile and the Federal Bar Association.