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Congratulations to all our 2013 PRO Award winning brands and agencies! Click here for a complete list of winners and to read profiles of all our Gold, Silver and Bronze winning campaigns. Plus, learn which campaign took home the Platnium PRO award for best overall campaign and which agency received our very first MVPro award […]

The term data scientist is one of the trendy and sexy professions of 2013. Little did I know, I was actually a data scientist back in 1987.

Lists featured this week include Ratchet+Wrench and The Cold Hard Truth with Judson Phillips.

A robust email program targeting nine core segments is a key marketing component in making Freshpair feel confident about reaching a decidedly diverse customer base.

Apple’s new iBeacon feature in iOS 7 has been overlooked by most people, but it holds intriguing potential uses for retailers. For one thing, it can be leveraged to improve and refine location-based marketing tactics.

Mobile ad creative sucks. That was, more or less, one of the main takeaways from “Technology, Marketers & Customers: The Next 10 Years,” a session during Advertising Week 2013.

Data broker Acxiom has introduced its Audience Operating System (AOS), which is being framed as a home where previously disparate consumer data can reside and empower marketers.

Lists featured this week from Chief Marketer and NextMark include Care.com Pet Owners and Mom365 Email.

When you are comparing enterprise business communications systems, it’s easy to get caught up in all the specifications, features and glitzy demos provided by different vendors

Google will be encrypting all its search activity, which means marketers will be losing nearly all keyword data for searches in the future.