Search Results for: data

These days, through ever-expanding technology, marketers have access to a menagerie of data and tools to advertise to their customers. As consumers use the web, they can leave digital footprints from site to site for marketers to follow. Marketers have embraced programs such as retargeting that capitalize on these footprints, but should realize that customer […]

Tracking tags connect actions by users on the client website with the media delivery or analytics system and can deliver numerous benefits.

As Dairy Queen’s sales slipped away, it began marketing using a key insight: that its customers were fans. Fandom ensued and turned the business around.

Lists featured this week include WinterSilks and LogoMix.

Captivating app marketing campaigns are built on a foundation of information—both off and online data that details app users’ habits, preference and desires.

Outdated media plans. Too much reliance on TV, radio and OOH. All concerns Heineken is reworking to better align with consumer behavior and interests.

Information is power, and your customers have it. Here’s 5 key trends marketers need to watch in 2015 to engage with empowered consumers.

Lists featured this week include Primitive Quilts & Projects and Blair’s Menswear Blow-In.

McDonald’s “Lovin” campaign taps into a vast trend spreading across the country of people doing nice things for each other and strangers.

Learn 3 key reasons many companies aren’t as customer-centric as they could be, despite all the data at their disposal.