Search Results for: data

In the “Age of the Customer,” the key question for branding has become: Does your brand have the attributes—the soul—to attract the right audience?

New data points to good news for the CMO: the average tenure is stretching to 48 months. And, for the CMO who switches jobs, more options are available.

As the country’s best college hoops teams compete to see who will be cutting down the nets in Indianapolis on April 6, brands are competing for the millions of eyeballs watching the games, and CM is here to break down the marketing campaign action.

When it comes to pulling together successful marketing teams, some the most important ingredients are finding the right talent and using data intelligently.

Marketers who are getting the most out of their marketing ops tech systems are implementing systems that are easy to use, integrate with other systems in their organizations and make ongoing training a priority through creating a marketing operations center of excellence, according to recent data from Gleanster Research.

Programmatic ad buying was designed to reduce waste, but it has let to less oversight into who exactly is seeing what.

Lists featured this week include American Iron Magazine and MADRE.

More than 80% of marketers feel they need to restructure to keep up with increased tech and consumer demands, according to research from The Economist.

The marketing team at b2b cyber security firm FireEye recently rolled out a program leveraging predictive lead scoring technology and has been generating better marketing qualified leads for its sales team as a result.

Facebook’s “Topic Data” product will give brands access to what Facebook fans talking about, including brands, events, products and other specific topics.