Search Results for: data

Most CEOs want to know where they stand against their competitors. Benchmark data is a useful tool in helping companies see their futures in a new way.

Transforming a target consumer into a brand advocate is a top goal for brands. Driving social behaviors can take consumers from awareness to advocates.

In this Q&A, Dun & Bradstreet Credibility’s Aaron Stibel, SVP and CTO, and Judy Hackett, SVP, CMO, discuss how a strong culture of collaboration works.

Lists featured this week include Silver Fox Motor Coach and Top Drawer Soccer.

If you’re collecting consumer data, make sure consumers understand what may be done with that information, and give them the opportunity to opt-out.

In an attempt to engage these multitasking viewers, experienced marketers are experimenting with new ways to help people discover, consume, and share second-screen content.

How can marketers get precise and targeted user data, especially for digital advertisers, if the audience is working just as hard to stay in the shadows?

List featured this week include Boston Home and Edmund Optics.

This article examines the top brands in the coffee category and why their rank in Brand Key’s Customer Loyalty Index has shifted.

Webinar specialists ON24 will be presenting a free webinar called “10 Common Webinar Mistakes…and How to Avoid Them,webinar specialists ON24 will be presenting a free webinar called “10 Common Webinar Mistakes…and How to Avoid Them” on Wednesday, March 4 at 1:00 p.m. EST, examining the common mistakes marketers make when leveraging webinars.” on Wednesday, March 4 at 1:00 p.m. EST, examining the common mistakes marketers make when leveraging webinars.