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Erin McCallion, CMO of  Perion, says brands must innovate “relentlessly” to stay relevant and capture consumer attention – in fact, a study from Kantar found brands perceived as innovative grow 7 times faster than others. McCallion shares her perspective on how forward-thinking companies are redefining the way they do business. You’ve said the best brands […]

In 2025, AdMonsters transformed our Publisher Forum into the Sell Side Summit. But we still covered the highs and lows of the digital publishing business. Here’s a recap of the lessons we learned.

Like so many holiday campaigns, the nonprofit organization Airbnb.org’s new “Gift a Night” campaign is meant to remind audiences of the joys of gift-giving and time spent with loved ones. But it’s not just a seasonal trope for Airbnb.org; those values are at the crux of the nonprofit’s messaging year-round.

Remember the Cinnamon Challenge, when people filmed themselves trying to swallow a spoonful of ground cinnamon in under a minute?  For a short window in the early 2010s, it was everywhere – until it was gone. Now, it’s mostly remembered as one of those “What were we doing?” internet moments. And don’t get me started […]

As we move into 2026, the PR industry shouldn’t rush to follow new tools and trends. Instead, they need to apply proven strategies and ethically use resources to build better, authentic relationships with their audiences.

By Ty Tinker, Director of Analytics, AdQuick Each year, marketers enter the holiday season with the same marching order: make it new. New creative. New messaging. New ideas to stand out in a crowded, hyper-commercial moment. The pressure is understandable—but the numbers tell a different story. Many of the most effective holiday campaigns aren’t new […]

Shoe retail chain Snipes aims to increase purchase frequency with its new loyalty program Snipes Reserve.

California’s new Opt Me Out Act ushers in a one-click, browser-level opt-out that will reshape how publishers monetize audiences and manage data.

AI has changed content creation overnight. What once required time, skill or a production budget can now be spun up in seconds.  That’s led to an explosion of low-quality, made-for-advertising (MFA) content, not just across obscure websites but on social platforms like TikTok, YouTube and Meta.  For years, MFA was a mostly web-based problem: cheap, […]

Thanks to mitigated tariff effects and the AI boom, WPP Media’s 2025 ad spend forecast has good news for marketers.