Search Results for: data

Lists featured this week include National Jeweler and Professional Construction News.

A new study shows Millennials more open to advertising than oldsters—if that advertising is relevant to them.

Chief Marketer recently talked with Rachel Allgood, ‎senior vice president of marketing and consumer insights at Gamut, a Cox Media company, about the launch of the brand last fall.

Synchrony Financial CMO Toni White has a unique perspective on what it take to launch a new brand to both the public and an internal team.

Alcohol delivery firm Drizly is working with BlueConic to create personalized messages to target different customer segments.

There’s a fine line between socially conscious marketing and appearing self-serving. This thoughtful article helps sort it all out.

Change is hard and some people will try to avoid it—even if the change is for the better. Is there a secret to successful CRM deployments? In many ways, the “X factor” is you.

Here’s five tips to help you create better research for your brand.

Lists featured this week include BeliefNet and Countryside Publications.

Content marketing is all about individualized communication with an authentic approach to building engagement. Why not deliver that to the mobile phone.