Search Results for: data

A new study lays out the landscape around multichannel marketing according to the responses of more than 370 senior marketing professionals.

Adding events such as a mud run to the marketing mix puts Delta Faucets on the map with a new set of potential customers.

In B2B marketing, it all starts with leads—you need to acquire them, nurture them and then guide them to convert. Figuring out the best plan to make that happen is essential

More frequently, agencies are called upon to help fill in the gaps with internal brand marketing teams. Here’s three common scenarios.

Buffer has released a report analyzing more than 4.8 million tweets across 10,000 profiles. The results show best times to tweet for clicks, engagement and timing.

Savvy Big Data followers can still lap the field if they’re smart about how they go about it. Here are five suggestions.

The role of marketing is shifting and evolving across organizations, and many forward-thinking CMOs are using Marketing-as-a-Service as a way to focus on core competencies and gain competitive advantages.

In an age of immediate access and increasingly complex buying processes, it’s never more important to maximize your media spend: 5 Actionable Tips

Using targeting alone is a missed opportunity when it comes to engaging with users–personalization is the key to connecting with the right audience at the right time.

Companies stand to gain a great deal by making big data and other systems of record more actionable, but harnessing big data’s potential is hard, particularly for enabling a compelling customer experience at the point of consumption.