Search Results for: data

Because DSPs manage programmatic ad spend, they can be seen as gatekeepers wielding influence over industry standards.  DSPs select inventory to bid on, interpret SSP signals and prioritize bids based on historical performance and preferences.  However, advertisers, agencies, media owners and technology providers also influence the rapidly evolving programmatic ecosystem. Advertisers and agencies set budgets, […]

Dr. Shamard Charles discusses how a strong pitch stands out by balancing timeliness with accuracy, and explains why kindness, integrity and flexibility are essential for shaping stories that go beyond the headline.

What does it take to serve midsize brand clients? How is AI transforming media buying? And why, for the love of god, is measurement still so messed up? Mediastruction CEO and Founding Partner Marilois Snowman has a few thoughts.

As an American ad tech CEO working for a UK-founded company, I’ve heard countless stories from peers about the challenges of cracking the European market. But is the way we approach data-driven advertising in the US really better for anyone? There’s plenty about my hometown of Baltimore that I hold dear: “Hairspray,” “The Wire” and […]

Once a mostly private-label brand, Verde Farms flipped its go-to-market strategy to control its brand story and market directly to shoppers.

Despite the digitization of the customer experience, 78% of today’s shoppers still prefer seeing physical products in brick-and-mortar stores while researching things to buy.

Naming a new product “Business AI” feels a bit on the nose for Meta’s current artificial intelligence efforts. But in this case, it’s certainly applicable.

Viant announced that it acquired Lockr, a consumer and business service for managing email inboxes and data opt-ins, during its Q4 earnings call on Monday. The goal is to connect the identity Lockr gets from its publisher tech with Viant’s identity graph. The company reported fast growth in its TV-focused DSP business in Q4, earning […]

This week’s hot takes on hot topics in events cover Lay’s Lights, fancy parking lot coffees and the debut of Ulta Beauty World.

As privacy regulations and enforcement grow more complex, companies must keep up with key developments and continue partnering with privacy experts to understand their practical impact. One notable development that flew under the radar in recent months is the Supreme Court’s decision to overturn the long-standing doctrine of Chevron deference, established by the Supreme Court’s […]