Search Results for: data

Low-quality, AI-generated content – or AI slop – is flooding the open web. The entire digital ecosystem is adapting to the challenges that generative AI’s exponential growth presents.  As someone who spends a lot of time thinking about media waste and ROAS, I’ve seen how easy it is for bad actors to spin up thousands […]

  Christine Foster, Senior Vice President of Kroger Precision Marketing Powered by 84.51°, offers her insights on redefining what “full-funnel impact” really means in retail media. Why is it important to connect upper-funnel brand awareness efforts with lower-funnel sales activation? It is important because consumer packaged goods (CPG) brands are dealing with complex challenges that […]

  By Crystal Foote, Founder and Head of Client Partnerships, Digital Culture Group (DCG) For years, personalization was the ultimate promise of digital advertising: serve the right message to the right person at the right time and you win. For a while, that held true. But in today’s hyper-automated, AI-saturated marketplace, where every brand claims […]

 Former Havas Media executive Michele Madaris, now Media Director of Boathouse on the agency side, believes media buying is at an inflection point. She explains why the future belongs to strategists who can unify creative intent with commercial precision. You say media buying is at an inflection point. Why is that? Media buying is at […]

What makes this updated guidance on AI ethics different is its shift in perspective. The PRSA document reframes PR pros as active governors of AI adoption rather than cautious users.

Inefficiency is baked into the programmatic supply chain. Between invalid traffic (IVT), bots, flawed targeting approaches that need to be adjusted midflight and ad tech taxes collected by middlemen along the way, brands spend a lot of money without seeing a return. But AI can help cut out some of this programmatic waste, said Caroline […]

The current disruption is temporary. Publishers who adapt AI strategically will emerge stronger when the market rebalances. AI presents the latest challenge. The real battle is for market position when things stabilize.

Kelsey Smith of Tribune Publishing shares how her team is refocusing on direct sales relationships — and using AI to streamline workflows and free up time for strategy.

At Sell Side Summit Austin, publishers explored how AI, first-party data, and diversified ad tech stacks are helping them reclaim control.

New APIs from Roku, Comcast and The Trade Desk are reshaping digital advertising, from self-serve campaign management to cross-platform measurement. But when it comes to identity and targeting, a new study finds that IP address matching is missing the mark.