Search Results for: data

It’s obvious that publishers and advertisers have a lot to offer each other. And yet, based on the way advertisers have dealt with publishers over the years, you’d think they were sworn enemies. This is far from how things play out with major walled gardens like Meta and Google. There, ingenuity and openness prevail. The […]

David’s Bridal aims to shift to an asset-light business model, focused on its retail media network, marketplace and new apparel categories.   Bridal gown retailer David’s Bridal named Kelly Cook, the chain’s former president of brand, technology and finance, as the new CEO effective April 1.    Kelly Cook, CEO, David’s Bridal Cook will lead […]

If you’re tired of designing exhibits within the confines of a brand’s colors, you’ve got to come to Design & Construction Week 2025 for inspiration, where staging, colors, finishes and lighting all come together to create impactful, visual brand stories. Design & Construction Week (DCW) that brings together the International Builders’ Show (IBS) and the […]

This week’s hot takes on hot topics in experiential marketing cover Blizzard Banks, Grandmacore 2.0 and GlowUp Studios.

The social media world is a turbulent place, and a difficult one for B2B PR pros to navigate, but the payoff is well worth it for those that can adapt their strategies.

The CMO Council’s inaugural Marketing Vitality Index has amassed a data lake’s worth of statistics and insights from myriad sources to help marketers navigate through what promises to be a year of flux.

ACIF (Ad Creative ID Framework) is the IAB Tech Lab’s universal identifier for video ads. It aims to solve frequency capping issues, improve performance tracking, and streamline ad operations across platforms. Here’s why it matters.

When it comes to family matching outfits, the best marketing is often user generated content.   Shoppers, especially moms, love to see how PatPat’s family matching outfits look on other families, said Ranu Coleman, head of marketing for the apparel brand manufacturer.   Luckily, moms also love sharing pictures of their coordinated crew, so obtaining the UGC […]

Programmatic algorithms optimize for performance, which can leave digital media companies floundering. Inside programmatic’s pursuit of “premium.” Plus: an ad tech acquisition forged on matchmaking buy-side and sell-side IDs.

The fusion of art and science drives stakeholder value, says Lauren Zweifler, Consultant and Former SVP Insights & Research, NBC Universal. Here, Zweifler shares her thoughts on achieving Brand Love. Throughout your career, notably most recently at NBCU, you spoke a lot about the value of understanding the intersection of art and science. What is […]