Search Results for: data

Account based marketing starts with the right information on accounts. Here’s what you need to chart the anatomy of your best prospects.

The digital world isn’t spared from data misconceptions. Let’s zero in on the 3 main categories of marketing data to grasp the differences of each.

Whether you’re perfecting your social customer service strategy or just starting out, you’ll want to avoid these common mistakes

Lists featured this week include National Geographic History and InStylePaws.com.

Here are three critical areas that today’s “transformer” CIO needs to address to foster an agile digital marketing strategy and catapult ahead of the competition.

Cohort marketing is the fluid engagement of consumers based on customer-centric, emotion based feedback captured in real-time and delivered throughout the journey.

Customers today—both B2B and B2C—have come to expect more tailored, one to one interaction and that challenges traditional account based marketing practices.

Here are some helpful lessons that brands can learn from politicians.

Just take a trip to Home Depot and how the Internet of Things is impacting our life at home. But what does it mean to marketing.

3 tools to track and analyze Instagram content and why you need them.