Search Results for: data

Camera brand Nikon hosts free camera workshops during the South by Southwest festival to spur shoppers to try cameras and post pictures.

Women’s sports are no longer just a cultural signal for brands — they’re becoming a strategic cornerstone of the modern media mix. As investment accelerates and audiences scale, marketers are discovering that these environments deliver more than goodwill or alignment; they drive measurable business outcomes. WPP Media, in partnership with EDO, Adverteyes, and VideoAmp, has […]

For senior leaders, marketing performance has rarely looked more measurable. Dashboards are cleaner, efficiency metrics are stable and optimization systems promise continuous improvement at scale. Yet many organizations are encountering a paradox: Performance appears strong, while durable growth remains elusive. Today, there’s a widening gap between what modern marketing systems are designed to optimize and […]

Amit Patel had been a longtime user of MyFitnessPal, a health and nutrition tracking app, before joining a year ago as CRO. One of the reasons he joined, Patel told AdExchanger, is that he felt there was “untapped potential” in the app’s approach to advertising. Fast-forward to today, and MyFitnessPal has just announced the launch […]

More than 80% of companies saw no noticeable productivity gains despite widespread AI adoption, per a recent National Bureau of Economic Research survey.

Over the last six years, the Pinterest Predicts annual trends report has had an 88-percent accuracy rate, making it less of a forecast and more of a blueprint for what’s to come

CEO and Founder Scott Tannen shares how the Boll & Branch customer service team discovered an AI generated photo of damaged sheets in an attempt to get a free product.

Netflix unveiled its own conversion API, which is meant to help marketers and media buyers prove their streaming campaigns are actually producing real business outcomes. The news is part of the rising trend of CAPIs becoming more popular in streaming advertising environments.

The SportsPro NY conference featured lots of talk about AI and how live sports orgs are implementing it into their broadcast and streaming tech stack.

From Target’s bid to win back skeptical shoppers, to the White House’s quiet attempt to reframe one of its signature policies, to what actually builds credibility in the AI era—this week offered a masterclass in how brands and institutions communicate under pressure.