Search Results for: data

The move will demonstrate the monetary value of exposure
provided to brands with its League of Legends events.

To really improve your customer experience, don’t focus internally. Instead, re-wire
your efforts to see things from the customer’s point of view.

The recent NBA championship of the Toronto Raptors was a triumph of
emotional intelligence and data. Here are the takeaways for marketers.

L.L.Bean plans to help people get the most out of the precious summer
days by spending more time outside, together.

Consumers are using digital channels more than ever,
but they haven’t hung up the telephone completely just yet.

Brands have a corporate responsibility, as well as a commercial incentive,
to demonstrate why they need consumers’ data in the first place.

The typical length of a B2B video is getting shorter, but viewers are
watching longer, according to a new report from Vidyard.

A strong presentation bridges the gap between a creative’s vision and a
client’s perception and can lead to buy-in or outright dismissal.

One year into a new SEO strategy, TripAdvisor’s SmarterTravel is
seeing traffic increases of up to 70 percent for some brands.

Think a bulldozer is an analytical, emotion free purchase? Think again, says Victoria
Morrissey of Caterpillar. Emotion—and risk—play a huge role in B2B.