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In this series, Chief Marketer looks at some of the top demographics marketers need to target. This week, learn how brands like JetBlue are reaching moms.

Here are three social video best practices that are putting digital-first brands on top.

Sales and marketing organizations are often at odds about what works best in B2B lead gen. Often, both are off-base when it comes to their accusations.

In this week’s Most Wanted demographic spotlight: manufacturers, and the B2B brands doing a great job connecting with them.

Marketers need to be in touch with what customers want now—you can’t be too far behind, but you can’t be too far ahead either.

Connecting on a global level in mobile means having empathy for your international users’ needs.

Marketers have always known intuitively that their work was contributing to sales and now, big data is helping them prove marketing isn’t just a cost center.

Customers have a lot of options online when it comes to shopping. Making a personal connection is one way to differentiate your site and make it a repeat destination.

Today, B2B marketing content needs to be created based on what shoppers want, not what management dictates.

Everyone is the star of their own movie, and personalized URLs (PURLs) are one way to put direct mail prospects’ names in lights.