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Targeted personas helped Capital One connect with developers to promote a new online financial technology portal.

An increased focus on predictive analytics helped SAP drive adoption for a new product and reached a specialized customer segment.

Influencer marketing trends are affecting businesses of all sizes that use social media influencers to help spark conversations around products, promotions.

Hear from Sara Welch, Amazon shopper marketing lead, Kimberly-Clark, on how shopper marketing and the path-to-purchase meld to market U by Kotex FITNESS.

Conversion is the top priority for marketers over the next 12 months, according to Hubspot’s newly released State of Inbound 2017 report.

Compare your company to the best practices of industry leaders in these five critical organizational readiness areas.

Sci-fi fans and marketers can agree that the robots are rising. But the advances of artificial intelligence (AI) are more a boon than an insurgence for the humans involved.

A centralized database has helped Dr. Martens create more targeted messaging for footwear customers across several channels.

Get out your magnifying glasses: the 2017 Marketing Technology Landscape Supergraphic debuted this week at MarTech in San Francisco, featuring an astounding 5,381 solutions, 39% more than last year.

Airbnbmag is Airbnb’s latest marketing ploy to share its message that you can feel at home anywhere you go in the world