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B2B customers will engage via mobile if the experience is truly useful and relevant to their needs.

Tax and auditing firm Grant Thornton has launched its first ad campaign in eight years to increase awareness with prospects in the financial marketplace.

Chief Marketer recently chatted with John Civantos, managing partner of Court Square Capital Partners, who received the Financial Innovator Award from Marketing EDGE earlier this month.

SEO has gotten a makeover — those who once operated solely by trying to game the system can no longer compete. In order to be seen now, content has to be useful, shareable and easily accessible on every platform.

The C-level exec’s #1 priority is to develop sales and marketing strategies to drive results and create competitive advantage. But many struggle to operationalize a customer-centric strategy.

Sure, chatbots are great, but AI and machine learning hold much greater potential for marketers.

Leveraging AI and machine learning can help marketers expose the best accounts, improve conversion rates and serve as a guide on how to most effectively spend your marketing budget.

Seventy percent of B2B marketers plan to spend more on events this year, according to a new survey from Certain.

Implementing marketing automation enabled Cataract Steel to increase engagement with sales reps and identify new opportunities.

Effective use of first-party data has enabled video game company Electronic Arts to follow through on a brand promise of putting the needs of players first.