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For B2B marketers on a budget, reaching numerous vertical markets can be difficult, says Earth Networks’ Anuj Agrawal.

Moving far beyond the eye-catching touchscreens on Coke vending machines, it has a plan for customers to use mobile chat bots for ease of purchase.

Microsoft announced a major sales and marketing organization this week, aimed at increasing AI and cloud-based business for both commercial and consumer audiences.

Music is a huge part of movie marketing. Add streaming to the mix and soundtracks become a major way artists can reach new fans.

Integrating predictive analytics into its sales pipeline tools is helping Cisco Systems improve its global sales process.

To win the fight against fake news, brands must become better advertisers. Learn four strategies to create more targeted ads and save consumer trust.

Today’s enterprises are standing at the threshold of the third wave of digital marketing, which brings human relationships into the brand experience.

Performance creative focuses on optimizing ads toward a primary action-based goal. To ensure effectiveness, keep these three vital tips in mind.

How the success of this outsized Coca-Cola brand activation in Romania could be brought to the U.S.

B2B customers will engage via mobile if the experience is truly useful and relevant to their needs.