Search Results for: data

What tech do you need to consider to talk more quickly with your target customers online?

Chief Marketer recently chatted with Kenneth Kinney to get his perspective on how brands can improve their use of data to chart the customer journey.

The olive oil is testing connected TV ad placements with
services such as Hulu and Sling to reach younger buyers.

While customers struggle on the front end to get a great customer experience,
on the back end there isn’t enough CX support.

Other than a lot more privacy pop-up notices for consumers,
what impact has GDPR really had since it went into effect last May?

For any retailer still struggling with siloed systems and data,
achieving unified commerce can feel like a tall order.

What’s in a name? A lot. Relation Insurance strengthened its brand connection
to a number of B2B verticals through a year-long renaming initiative.

Who says financial marketing can’t be fun? TD Bank’s Arianna Orpello shares
the localized strategy behind the “Unexpectedly Human” campaign.

If you’re looking for a multichannel lift, consider adding direct mail
to your marketing mix. Here’s 7 tips to get you started.

Last year Sleep Number inked a deal with the NFL and launched a new line of smart beds. The combination created one of the most expansive campaigns on the NFL’s sponsorship roster. Sleep Number CMO weighs in.