Search Results for: data

CMO Chris Hummel shares how an integrated b2b ecommerce portal
is helping United Rentals boost ROI and customer engagement.

AI-driven technology is developing exponentially, enabling brands to get consumer
feedback on a massive scale, without having to invest a great deal of time and money.

Here are some proactive steps marketers can take to satisfy
consumer demand in this new era of efficiency, simplicity and convenience.

Marketers can leverage the same data they use for direct mail to create
programmatic digital, including addressable geo-fencing.

A dip in consumer confidence thanks to the government shutdown
and privacy laws are among marketers’ biggest worries for the new year.

Some research estimates the average organization uses 91 different martech
tools. Is your company a victim of martech bloat?

Four key forces buffeting marketing today have spawned six predictions
that will dramatically affect marketing teams and their leaders.

Five common challenges marketers face today and how AI can help.

Despite the debates in many organizations, gated B2B content
is still critical to a successful digital marketing strategy.

There are many forms of mobile ad fraud, ranging from click spam,
SDK spoofing and false impressions. The effects can be devastating.