Search Results for: data

Sports sponsorship packages are pan-digital, intending to display logos or
“@” mentions across many assets. In social media, the metrics can get fuzzy.

Better segmentation and an improved martech stack is helping Destination XL
boost engagement with retail customers in-store and online.

Advertisers who use Twitter’s Tailored Audiences and Partner Audiences systems may
have been able to access users’ email addresses or phone numbers.

Was 2019 the year your team pledged to move to a more collaborative, agile marketing approach,
testing and iterating new ideas more quickly? You’re not alone.

When determining whether or not to implement AI in a marketing strategy,
it’s important to understand the risks—and the opportunities.

Ninety-four percent of teachers buy schools supplies, making this a demographic
marketers both big and small should consider targeting on social media.

P&G is driving growth with “constructive disruption” with a focus on constant
innovation and irresistible brand experiences.

Putting a customer data platform (CDP) in place is helping Ancestry
improve its view of customer data from numerous sources and channels.

Brands like Disney, Amazon and Netflix deliver amazing CX in our personal lives,
but why haven’t more brands achieved these heady heights?

PR is often an afterthought, and that can be a huge missed opportunity. Here’s five
ways to make PR one of the cornerstones of your marketing plan.