Search Results for: data

  Thursday September 22, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. With three new VALORANT International Leagues on deck that will each feature 10 partnered teams, Riot Games identified the 30 teams who will occupy those slots next year. The publisher noted that final selections were based on three […]

We spoke with Santander Bank’s CMO about its US Open campaign, expansion plans for the future, the importance of leveraging partnerships, and more.

Consumer behaviors that changed during the pandemic are here to stay, fueled by a desire for convenience. Amid all this change, marketers are doubling down on efforts to make smart, data-driven decisions. Learn strategies to apply and thrive through 2022 and beyond in an era where privacy regulations and consumer concerns are at the forefront.

Lead generation is the core of your business. But, it’s not as simple as generating an inquiry. Successful lead gen happens when you gain a full picture of consumer identities — to reach top prospects faster and drive more conversions.

Companies accustomed to building campaigns around first-party data find themselves with more missing pieces and fewer insights. Examine strategies to engage with consumers in meaningful ways even as they grow less comfortable sharing information about who they are and what they like.

How to succeed with a privacy-first focus

How to succeed with a privacy-first focus

  Thursday September 15, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Bolstered by partnered teams for the first time, Riot announced 2023 plans for the VALORANT Champions Tour that will kick off in February and feature all 30 teams from the international leagues. Franchises teams will be divided into […]

  Thursday September 8, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Fandom is releasing its State of Gaming study this month, which spotlights macro-level patterns and trends in gaming based on a global survey of its millions of Fandom users, covering: Subscriptions & bundling; Metaverse/Web3; NFTs in gaming; and […]

How Tide is getting creative with marketing tactics within a category many consider to be unsexy.