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Nearly two thirds of global marketers surveyed by the CMO Council in December and January said they plan to boost marketing spending in 2021.

Now that the country has a new president with a decidedly different agenda, here are ways in which the marketing landscape may be affected.

Taking the pulse of marketers on the value—and impact—of integrated marketing and engagement strategies.

A look at the most-read CM stories of the year.

Marketers’ privacy-focused pain points in 2021 along with potential next steps to minimize their negative impact.

Using a CDP, Wyndham was able to cull insights about consumer behaviors, identify industry trends and inform adjustments to its marketing and media spend.

Five predictions for ecommerce personalization in 2021.

Grammy Award-winning musician Wyclef Jean worked with Google and BBH NY on a campaign to support Black-owned businesses hurt by the pandemic.

Nielsen announced that it’s developing an identity resolution solution to debut in 2021.

Discovery is planning to launch a streaming platform in order to improve advertising measurement and attribution.