Search Results for: data
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Cynopsis: Esports
06/15/22: Apple and Major League Soccer are aligning for a new deal
Wednesday June 15, 2022 Apple is taking a bite of Major League Soccer, locking in a deal that will see the Apple TV app become “the exclusive destination to watch every single live MLS match beginning in 2023,” allowing fans around the world to watch all MLS, Leagues Cup,1as well as select MLS NEXT Pro […]
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Cynopsis: Esports
06/13/22: BIG3 preps for the Big 5
Monday June 13, 2022 Saturday will see BIG3 tip off season five with a trio of games running at Credit Union 1 Arena in Chicago. Content will be carried by CBS and Paramount+ with the league sporting new and extended partnerships, events and offerings (such as NFTs) this year. Running 12 weeks, the regular season […]
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Data & Analytics
CDPA, CPRA, CPA and Onward: How Marketers Can Prepare For New State Privacy Laws
How marketers can prepare for future statutes without starting the compliance process from scratch.
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Cynopsis: Esports
06/09/22: Overwatch League’s Miller talks future
Thursday June 9, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Bolstered with the upcoming launch of Overwatch 2, Overwatch League hit Texas once again this season, this time for the live Dallas Fuel Kickoff Clash, with the event generating 7.3 million hours watched across 146 hours of airtime, […]
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Data Driven ROI
How The New York Times’ Data Strategy Enables a Full View of the Customer Journey
How The Times’ data strategy supports a view of the customer journey from end to end.
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Data & Analytics
First-Party, Second-Party and Third-Party Data Defined
An explainer on first-party, second-party and third-party data.
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MARKETING DATA: Determining What Matters Most
How to Utilize Data to Advance Business Objectives
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Cynopsis: Esports
06/01/22: FOX completes its NFL A team
Wednesday June 1, 2022 FOX Sports named three-time NFL Pro Bowler Greg Olsen as this season’s lead NFL analyst, joining play-by-play announcer Kevin Burkhardt in the booth. Erin Andrews and Tom Rinaldi, along with rules expert Mike Pereira, round out the team as they prepare for the network’s top regular and postseason games – culminating […]
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Data Driven ROI
How Procter & Gamble’s Programmatic Strategy Is Supporting Black-Owned Publishers
P&G’s strategy for reaching multicultural audiences–and how it’s boosting inventory industry-wide.
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Data & Analytics
Fears of Inflation Inspire Increase in Buy-Now-Pay-Later Consumer Transactions
New consumer shopping patterns sparked by inflation and how brands can react to such concerns.