Melissa
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THE SIX DIMENSIONS OF DATA QUALITY
Best practices for marketing departments to ensure your data is clean, accurate and actionable
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MARKETING DATA: Determining What Matters Most
How to Utilize Data to Advance Business Objectives
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Why Brand Experience Should Be At The Center of Your Marketing Strategy
Today’s consumers value live experiences more than material goods and expect those experiences to speak to them on a personal level, and to respond to their needs for information, community and fun. Brand experiences that satisfy these needs and are meaningful and engaging lead to consumer loyalty and brand advocates. Today more than ever, brand experiences should be at the center of any well-conceived marketing strategy. In fact: More than two- thirds of marketers agree that brand experience is
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MARKETING DATA: Determining What Matters Most
How to Utilize Data to Advance Business Objectives
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2019 Data Benchmark Study: Historic Survey of 650 Marketers
A historic new study of 650+ brand marketers spotlights the growing role data plays in all aspects of corporate marketing–from developing successful marketing strategies and campaigns, to deciding where to allocate budgets and best target audiences.
