Fears of Inflation Inspire Increase in Buy-Now-Pay-Later Consumer Transactions

Posted on by Chief Marketer Staff

Marketers, take note: Concerns over inflation and its effects on household incomes are causing consumers to consider buy-now-pay-later options for purchases beyond those they’re typically used for, according to a Harris poll commissioned by Sunbit. Multichannel Merchant reviews these new consumer shopping patterns and how brands can react to such concerns.


Related Posts

Chief Marketer Videos

by Chief Marketer Staff

For our first Brands on Fire LinkedIn Live, we spoke with SheaMoisture CMO Taydra Mitchell Jackson about the inspiration for the brand’s “Black Men Love” digital campaign, the success of its men’s product business and engagement through consumer experiences.


Call for entries now open

Awards 2023

Click here to view the 2023 Winners


CM 200


Click here to view the 2023 winners!