Search Results for: data

Marketers are buying more CTV inventory programmatically than ever before. But what about linear inventory?

Business Insider is now allowing journalists to use AI for first drafts without needing to disclose usage to readers. While the presence of AI in newsrooms is inevitable, disclosure alone won’t safeguard credibility.

In this PR Roundup we look at the PR world’s reaction to Jimmy Kimmel’s critical monologue messaging, encouraging numbers surrounding podcasts and a cheeky campaign surrounding ChatGPT.

By James Ramelli, Partner, Fyllo The federal government’s move to ban pharmaceutical advertising on linear TV is set to disrupt one of the most significant categories in media. Pharma has long been a $5B engine for television, underwriting primetime programming and stabilizing network ad revenue. The potential ban in 2026 could reshape not only how […]

By James Ramelli, Partner, Fyllo The federal government’s move to ban pharmaceutical advertising on linear TV is set to disrupt one of the most significant categories in media. Pharma has long been a $5B engine for television, underwriting primetime programming and stabilizing network ad revenue. The potential ban in 2026 could reshape not only how […]

The two dominant emotions surrounding AI in marketing today are hype and anxiety. But we’re entering a new era – one built not only on automation but also on orchestration and intelligence.  Agentic AI doesn’t just streamline; it connects and accelerates. And that’s exactly what marketing has been missing. Still fighting for a seat at […]

Delivering compelling, high-touch experiences within the highly regulated health care industry is a tall order, but Joost Bijsterveld has been rising to the occasion for the last 25 years.

Conventional wisdom often suggests performance agencies should stick to what they know best: client service and execution, using existing marketing tools. It’s a compelling argument that promises simplicity, focus and lower CapEx.  But this thinking ignores a fundamental reality facing today’s agencies: The market isn’t just oversaturated with options; it’s increasingly commoditized.  Every agency has […]

Newsom has not only amplified his digital presence but has also added a new twist to political engagement in the digital age.

How do you explain hundreds of robotics products to thousands of global attendees with fluency, clarity and a human touch? At Automatica 2025, ABB and experiential marketing agency 2Heads answered that question with ABBigail, an AI-powered metahuman who served as the company’s technical expert, digital host and brand storyteller. ABB, a global leader in robotics […]