Search Results for: data

Microsoft’s decision to shutter its Xandr DSP, formerly AppNexus, a pioneer in programmatic advertising, is reverberating throughout the ad tech industry.  As Microsoft itself puts it: “Our commitment to more private and personalized advertising experiences for a conversational and agentic world is not achievable with the industry’s current DSP model and, therefore, it no longer […]

Over the past few years, LinkedIn has been investing in video like nobody’s business. But there were a few hiccups in its evolution from a desktop display business to a mobile-first, video-centric platform. Remember LinkedIn’s short-lived attempt at short-form ephemeral video? LinkedIn launched its version of Stories in 2020 and shut it down the following […]

Scott Dobroski, VP of Corporate Communications at Indeed, demoed a real-time example of using AI for pitching the media on ChatGPT.

By Allyson Dietz, Senior Director of Product Marketing, TransUnion For years, marketers have been sold the dream that first-party data is the key to everything. Own the relationship. Build direct connections. Future-proof your business. As digital privacy concerns mounted and the demise of third-party cookies loomed, the message was clear: collect your own data, and […]

Topdrawer’s top marketer talks tariffs, physical stores and the Wirecutter.   When marketers have to choose between driving conversion and building brand awareness, Topdrawer’s Poonam Chitnis says affiliates can hit both goals.   Chitnis is vice president of operations and marketing executive at Topdrawer, a manufacturer and seller of leather goods, accessories and other “creative tools.” Akira Ito […]

Significant updates to the Telephone Consumer Protection Act (TCPA) carry substantial implications for marketing and customer engagement leaders. Marketers should take these actions to prepare.

Amid the glitz of TV upfront presentations, advertising executives take the stage to talk about things like new audience targeting capabilities or to ballyhoo new ad measurement partnerships. How, though, are we supposed to focus on brand lift statistics when we can all hear Lady Gaga belting a vocal warmup offstage?

The media landscape is undergoing a profound transformation, a shift made evident at this year’s Upfront events. From the pivot to streaming, to the convergence of content and commerce, to AI-powered everything, it’s clear media companies are navigating a new era of evolution. We asked some leaders in the business, what were the biggest takeaways […]

This week PR Roundup looks at the re-brand (or re-re-brand?) of HBO Max, Grok’s penchant for white genocide discussion and a new study revealing declining trust for CEOs.

RSAC 2025 Conference, the world’s largest cybersecurity show, brought together a record 44,000 attendees to its 34th annual flagship event at the Moscone Center in San Francisco, April 28 through May 1. Among the most pressing topics discussed were Agentic AI, critical infrastructure, emerging threats and evolving policy, all part of the rapidly changing environment […]