Search Results for: data

A SeeHer Series There are 62 million Hispanics in the U.S. today, and more than 31 million of them are female. As the world’s leading Spanish-language media and content company, TelevisaUnivision is the ticket to the dance for brands eager to grow and connect with this massive and influential audience. Even though one out of […]

  Thursday October 13, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. FIFA and Roblox unlocked a new partnership that will offer the Roblox community, as well football fans around the world, free-to-play access to FIFA World – a virtual environment within the gaming platform that “celebrates the power of […]

We spoke with marketers at State Farm and iHeartMedia about the value the Roblox experience is creating for their brands.

Budweiser’s direct-to-consumer play is collecting first-party data while also driving sales.

  A SeeHer Series As we celebrate the 50th anniversary of the passage of Title IX, there’s much to cheer about. Yet the game is far from over. The advancement of women’s sports has been slowed by a lack of resources in measurement and comprehensive assessment tools. To meet this challenge, SeeHer’s initiative, SeeHer in […]

  Thursday October 6, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Yesterday saw more big news from GAMURS, the gaming, esports, and entertainment media network, which announced a $12M Series A round to expand on growth model. The raise was co-led by Elysian Park Ventures, the private investment arm […]

With an average of 50 customers to manage, it is very hard for Customer Success teams to give every customer the proactive and consistent engagement the account needs to stay happy and healthy. It just doesn’t scale. With the Gainsight-Conversica integration, Conversica AI Assistants proactively initiate and hold two-way conversations based on customer health triggers […]

How General Motors is making progress with its first-party data strategy.

Pain points and potential solutions marketers can implement to improve the customer service experience.

  Thursday September 29, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Big swerves from Gen.G, which is partnering with motor oil brand Mobil 1 to launch a “joint, first-of-its-kind Rocket League program” titled Gen.G Mobil 1 Racing. Elevating its existing relationship with Rocket League, Mobil 1 is expanding its […]