Search Results for: data

How to Drive Revenue from Your First-Party Data

Data collaboration eBook

Media Networks eBook

The case for CMOs adopting a different set of metrics that provides a more accurate estimate of ROI through accounting for incremental sales.

  Thursday November 9, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. The Legend of Zelda franchise is the latest game series to take up the big-screen trend. Nintendo and Sony are collaborating on a live-action movie for The Legend of Zelda, the companies announced, with legendary Nintendo […]

By Joshua Pisano, SVP of Business Development & Product Strategy @ MRI-Simmons Every aspect of TV advertising has changed substantially in recent years, including planning, targeting, creative formats, measurement and even how buyers and sellers transact. Combined with technology advancements and shifting consumer preferences, one thing is clear. We are in the midst of TV […]

How data, customer insights and a collaborative approach led to the success of Discover’s latest brand platform.

State Farm’s Alyson Griffin discuses marketing’s true value, reaching gamers, courting Gen Z audiences and a bit of celebrity gossip.

  Thursday November 2, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. PC and console gaming revenues have hit $95.2 billion for 2023, according to the latest report from game analytics and insights firm Newzoo. Additionally, all but one of the 20 most-played games in terms of monthly […]

Karen Stocks, VP of Global Measurement at Google, discusses the importance of tag management in the face of cookie deprecation.