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With an estimated $417 billion in spending power, college students represent one of the most valuable market segments for many brands.

Is a company’s longevity something that should be emphasized in branding?

Not all marketing-related technologies are equally important, nor are they always necessary.

Admit it, marketers: Winter is coming—and you need to prepare. But what exactly are you supposed to do?

Understanding how to measure ROI for live events and experiences is key to keeping the budget coffers full and improving future success at the events.

Job churn can be a good thing for workers and the economy, but for marketing departments trying to keep their prospecting data fresh, it can be a nightmare.

Programmatic ad buying was designed to reduce waste, but it has let to less oversight into who exactly is seeing what.

How can marketers get precise and targeted user data, especially for digital advertisers, if the audience is working just as hard to stay in the shadows?

How will the growth of ad blocker software affect the digital advertising industry?

Social business is happening in real time 24/7, affecting all business functions, and exciting opportunities abound for teams that are ready to embrace social analytics.